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SABC Group’s new institutional communication

For the past 70 years, each product of SABC group has been a commitment to the development of Cameroon

It is the mark of the very first institutional communication campaign of the SABC Group. The stakes for Brasseries du Cameroun and its two affiliates – la Société Camerounaise de Verrerie “Socaver”; la Société des Eaux Minérales du Cameroun “SEMC” to federate the entire staff and the stakeholders around a vision, a mission and common values motivated the creation of the SABC Group in March 2017. In order to present to the public its new identity and launch the company’s new institutional communication campaign, the SABC Group’s steering committee (CODIR) organized a press conference on Friday 1st December 2017 at the company’s head office in Douala.

SABC Group is any efficient, modern and socially aware agro-industrial ecosystem at the service of the development of Cameroun.

SABC Group is an asset evaluated at 700 billion FCFA:

SABC, the leading agro-industrial company – ISO 9001: 2008; FSSC 22000; NC certified.

7 plants, 6 brewing rooms; 23 bottling chains, 40 distribution centers, 90 product brands, 70 000 sales points, 900 000 000 liters of drinks annually, 334.7 billion FCFA business turnover tax exclusive in 2016.

Socaver, the packaging expert – ISO 9001; 2008/FSCC 22 000 certified.

2 furnaces with a capacity of 55 000 tons of melted glass annually, that is 150 000 000 bottles.

Over 100 product references, 22.4 billion FCFA business turnover tax exclusive in 2016.

SEMC, the mineral water expert – ISO 9001; 2008; FSSC 22 000; NC certified.

3 bottling chains, 2 mineral water brands (Source Tangui -Vitale), 55 000 000 bottles annually.